Michael's committee spent the most on radio advertising in the quarter, with 78.8% of this total ($3,468) going to Pilot Media in Normal. Table 1 below shows the distribution of how Michael's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Radio advertising
$4,404
61.4%
Newspaper advertising
$1,000
14%
Printing
$921
12.8%
Yard signs
$683
9.5%
Fund raising (food)
$124
1.7%
Promotional items
$38
0.5%
Table 2 below shows the top 10 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Pilot Media
2018-10-15
$3,468
Radio advertising
Cumulus Radio
2018-11-01
$936
Radio advertising
Victory Store
2018-10-18
$683
Yard signs
AlphaGraphics
2018-10-01
$650
Printing
Normalite Newspaper
2018-10-26
$500
Newspaper advertising
Normalite Newspaper
2018-12-24
$500
Newspaper advertising
AlphaGraphics
2018-10-18
$173
Printing
Hy Vee
2018-10-22
$124
Fund raising (food)
AlphaGraphics
2018-10-11
$97
Printing
Hy Vee
2018-11-05
$38
Promotional items
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