Uphoff's committee spent the most on radio advertising in the quarter, with 58.9% of this total ($3,600) going to Cumulus - WJEZ in Chicago. Table 1 below shows the distribution of how Uphoff's committee spent its money in the first quarter.
Table 1: First-quarter spending by purpose
Purpose
Amount
Percent of total spending
Radio advertising
$6,112
43.5%
Mailing
$3,313
23.6%
Newspaper advertising
$2,671
19%
Yard signs
$610
4.3%
Printing
$602
4.3%
Website expenses
$283
2%
Promotional items
$273
1.9%
Signage
$184
1.3%
Table 2 below shows the top 15 largest single expenditures during the quarter.
Table 2: Largest expenses of the first quarter
Recipient
Date
Amount
Purpose
Cumulus - WJEZ
2016-02-23
$3,600
Radio advertising
XPS Services
2016-03-11
$3,313
Mailing
Great Plains Media
2016-03-10
$2,096
Radio advertising
Pontiac Daily Leader
2016-02-26
$994
Newspaper advertising
Pontiac Daily Leader
2016-03-14
$650
Newspaper advertising
A.G.E. Graphics
2016-02-18
$610
Yard signs
Printing Craftsman
2016-01-25
$602
Printing
Livingston County Shopper
2016-03-02
$521
Newspaper advertising
The Paper
2016-02-26
$385
Newspaper advertising
Rambeck Group
2016-02-15
$283
Website expenses
4imprint
2016-02-03
$273
Promotional items
WGCY Radio
2016-03-15
$216
Radio advertising
WWHP Media
2016-03-23
$200
Radio advertising
Safety Vehicle Emblem
2016-03-07
$184
Signage
Pontiac Daily Leader
2016-02-26
$120
Newspaper advertising
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