Long's committee spent the most on media buy: 10/25-10/31 in the quarter, with 31.3% of this total ($89,356) going to Wls in Chicago. Table 1 below shows the distribution of how Long's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Media buy: 10/25-10/31
$285,158
26.4%
Media buy: 11/1-11/8
$285,158
26.4%
Media expenses
$238,816
22.1%
Media buy expense 10/25-11/8
$74,546
6.9%
Media buy expense
$35,771
3.3%
Media buy sys 7886,7907: 11/1-11/8
$29,750
2.8%
Media buy sys 7886,7907
$29,750
2.8%
Media buy sys 7886,7907: 10/25-10/31
$29,750
2.8%
Media buy sys 7886, 7907
$29,750
2.8%
Newspaper advertising
$18,471
1.7%
Telephone polling
$11,764
1.1%
Consulting
$2,379
0.2%
Advertising
$1,791
0.2%
Payroll
$1,360
0.1%
Internet access
$1,051
0.1%
Headquarters rent
$800
< 0.1%
Office supplies
$560
< 0.1%
Postage
$528
< 0.1%
Raffle prizes
$469
< 0.1%
Utilities
$404
< 0.1%
Printer ink
$307
< 0.1%
Payroll september
$200
< 0.1%
Bank charges
$185
< 0.1%
Gasoline
$180
< 0.1%
Election night food/drink
$172
< 0.1%
Payroll august
$150
< 0.1%
Fr supplies
$93
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Wls
2016-10-24
$93,181
Media buy: 11/1-11/8
Wls
2016-10-24
$89,356
Media buy: 10/25-10/31
Wls
2016-10-17
$78,051
Media expenses
Strategic Media Services
2016-10-24
$74,546
Media buy expense 10/25-11/8
Wmaq
2016-10-24
$68,127
Media buy: 10/25-10/31
Wmaq
2016-10-24
$65,301
Media buy: 11/1-11/8
Wmaq
2016-10-17
$57,162
Media expenses
Wbbm
2016-10-24
$46,622
Media buy: 11/1-11/8
Wgn-am
2016-10-24
$43,477
Media buy: 11/1-11/8
Wbbm
2016-10-24
$42,308
Media buy: 10/25-10/31
Wgn-am
2016-10-24
$41,650
Media buy: 10/25-10/31
Wgn-am
2016-10-17
$36,210
Media expenses
Strategic Media Services
2016-10-17
$31,748
Media buy expense
Wfld
2016-10-24
$30,302
Media buy: 11/1-11/8
Wbbm
2016-10-17
$30,068
Media expenses
Comcast Systems
2016-10-24
$29,750
Media buy sys 7886,7907: 11/1-11/8
Comcast Systems
2016-10-07
$29,750
Media buy sys 7886,7907
Comcast Systems
2016-10-24
$29,750
Media buy sys 7886,7907: 10/25-10/31
Comcast Systems
2016-10-17
$29,750
Media buy sys 7886, 7907
Wfld
2016-10-17
$26,605
Media expenses
Wfld
2016-10-24
$20,910
Media buy: 10/25-10/31
Wciu-tv
2016-10-24
$20,272
Media buy: 10/25-10/31
Coleman Printing Co.
2016-10-12
$18,153
Newspaper advertising
Victory Phones
2016-11-02
$11,764
Telephone polling
Wciu-tv
2016-10-17
$5,652
Media expenses
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