Long's committee spent the most on advertising in the quarter, with 96.6% of this total ($5,925) going to PCS Marketing Group in Cincinnati. Table 1 below shows the distribution of how Long's committee spent its money in the first quarter.
Table 1: First-quarter spending by purpose
Purpose
Amount
Percent of total spending
Advertising
$6,131
67.5%
Payroll
$1,017
11.2%
Billboard expenses
$915
10.1%
Mileage: january & february
$407
4.5%
Event supplies
$358
3.9%
Consulting
$250
2.8%
Table 2 below shows the top 10 largest single expenditures during the quarter.
Table 2: Largest expenses of the first quarter
Recipient
Date
Amount
Purpose
PCS Marketing Group
2018-02-13
$5,925
Advertising
Key Outdoor Advertising
2018-03-13
$915
Billboard expenses
Jerry Long
2018-02-27
$407
Mileage: january & february
Kevin Missel
2018-01-23
$400
Payroll
Party City
2018-02-02
$358
Event supplies
Misty Missel
2018-03-26
$357
Payroll
Misty Missel
2018-02-26
$260
Payroll
The Newberg Group
2018-03-05
$250
Consulting
Facebook
2018-02-01
$118
Advertising
Facebook
2018-01-02
$88
Advertising
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